North Shore Embroidery


North Shore Embroidery, located in Hale’iwa, Hawaii, provides custom embroidery with NO set-up fee, for businesses, organizations, teams, & individuals. All of our embroidery work is done in house. In fact, we started in a 200-foot-studio, and now have a modest showroom with 5 industrial machines. Our latest “baby” is a Brother Embroidery 4-Head Machine.

We pride ourselves on our prompt & honest customer service; We enjoy working within the North Shore Community and are part of several non-profit organizations island-wide; and our general business philosophy is “Pay it Forward.”


Route 99 Shop


North Shore Embroidery was born on the North Shore of O’ahu where Kamehameha Highway becomes Route 99. The Brand, Route 99, has evolved organically in part by listening to those who have bought our hats at the North Shore Farmers’ Markets, Island Craft Fairs, the Aloha Stadium Swap Meet & our loyal and local vendors who continue to ask us for new designs.

Please visit our Route 99 Store to purchase the latest styles — all of which were embroidered with Aloha on the North Shore. Please contact us directly, if you’re interested in our Whole Sale Rates and wish to carry our Route 99 line or custom hats in your store.


About Us


Owner & Founder Washington Teixeira was named after Brazil’s president of the 1920s. He helped run a family-owned, embroidery business for 12+ years in the state of São Paulo before moving to the North Shore of O’ahu in 2008. He also enjoys organizing body boarding competitions and surfing.

Co-Owner (Mrs.) Charlie Teixeira began working with North Shore Embroidery in 2010.Korean by birth, Charlie has a background in graphic design and in teaching history, & heads up the organizational side of the business. She also is the co-founder of Adoption-Identity-Culture, a mentorship group for adoptees.

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